Quote in Forbes Council Post: 20 Ways Marketing And Tech Teams Can Collaborate For Success

by | Feb 26, 2024 | Publications

 
 
 
 

10. Thoroughly Verse Marketers In New Products

I suggest involving the marketing and communications teams early on in technology projects. Include them in pre-project brainstorming so they have a clear vision of the need. Include them in project meetings so they have a clear perspective on the direction and expectations. Finally, include them in your test group so they are some of the first to see the impact of the new technology.


Author: WebDevRobert

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Innovative Technology Professional, working on IT/OT Convergence & Security, in the foundry industry. Website Designer/Developer since the mid 1990’s. Apple, Linux and Network Administrator since the late 1990’s. Background includes several years of IT/OT and IIoT Administration, Communications Infrastructure Design and Project Management. Currently the VP of Technology for Oil City Iron Works, Inc., in Corsicana, TX.
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