Most people understand www in a web address, means World Wide Web, but is it necessary?
Short answer: NO!
Longer answer: The www is basically a service identifier, attached to the domain name. In other words, it is used to identify the type of service found at that specific URL. The problem with this naming convention is that the protocol is way more important. The protocol is the http:// before the www. However it could also be https://, ftp://, or a number of others.
Here is an example. My business owns the domain BAMAJR.COM and if I named the internet hosts, according to the services they provided, I could have:
- www.bamajr.com for my website.
- ftp.bamajr.com for a FTP server.
- nntp.bamajr.com for a USENET NEWS server.
- pop.bamajr.com for a POP3 mail server.
- smtp.bamajr.com for a SMTP server.
…and so on.
However, in today’s world of virtualized servers, SaaS, port forwarding and advanced routing, this type of naming is largely unnecessary. The servers and routing equipment can automatically determine what service is being requested and what ports to use.
When talking SEO, some seem to be a little unsure about whether dropping the www is a good idea. I see questions like:
- Does the “www” play a role in SEO strategies?
- Does the “www” make it easier for search engines to find a website?
- Can the “www” help improve my page rank?
- Does the “www” make it easier for people to get to my website?
- Does electing not to use the “www” create any additional security risk?
The answer to all these questions is NO!
If anything, the www makes your web address longer.
I would like to point out, naming schemes using “www” or “ftp” (and others) can be used as a way to organize servers and services. A company’s website and ftp site can be on separate servers, separate networks, or even in separate locations.
If you have questions about this, contact me over on https://bamajr.com/; my business’ website.