There must be a lot of people who are extremely uneducated about SEO, or are just so gullible they are falling for emails, promising better search results. There has to be, doesn’t there? I mean, why else would the Search Engine Optimization Email Scams continue to circulate if they aren’t effective?
Why are people so willing to buy into the scam, but so unwilling to believe it is a scam?
Personally, I like to waste these scammers time. I will string them along with conversation about their business, the services they offer, their guarantees, the weather, the price of tea in China; anything to get them wound up about a sale. I always bring up all the websites I manage and how they all need SEO. Then, just as they are salivating over the size of their sale (and commission), I crush them!
I manage 50 or more websites and I need SEO help with all of them. Can you sell me a service that gets all of them on page one of the SERPs? What will it cost me?
I get a wide variety of answers about the cost. However, their “plan” almost always involves Meta Tag manipulation; specifically the Keyword Meta Tag. Usually this is where their sales pitch changes to a whole bunch of circular talk, in an attempt to confuse me. Ultimately, what they want to do is sell me their SEO service, where all they do is do “Keyword Stuffing” in the Keyword Meta Tag.
Yes, yes, I know – Its way easier to just not talk to these people; but then I wouldn’t have anything to write about.
The easiest way to know if a company, offering SEO services, is a scam, is to ask them about Meta Tags and what role the Keyword Meta Tag plays.
Why ask about this?
Google does not use the keywords meta tag in web ranking. This was such an important point, Matt Cutts made it twice; once on the official Google Webmaster Central Blog and once on his own blog (Google doesn’t use the keywords meta tag in web search).
Matt even posted a short video about it.
Google hasn’t been using the Keywords Meta Tag for years (over 10 years I believe). Google identified it early, as a significant risk for keyword spamming.
To top it off, Google isn’t the only search engine, no longer using the Keywords Meta Tag. Most search engines have quite using it. Knowing this, should prove SEO ploys, claiming better Google Search Rankings by adding (or stuffing) the Keyword Meta Tag, are nothing more than scams.
While Google says the Keyword Meta Tag is not being used for search ranking, there could still be a small use for them. For instance, a few crawlers and indexing services still use them.
While I don’t recommend spending a lot of time on it, you can still see some benefit by using the Keywords Meta Tag. It isn’t going to help your website get to page one of Google Search, but there may still be a small use for them.
So, here is a few tips on the META NAME=”KEYWORDS” section of your website.
- 1. Character Count:
- Use 150 total characters or less. This includes commas and spaces.
- 2. Values:
- Use comma separated values.
- 3. Symbols:
- Do not use symbols in the values.
- 4. Capitalization:
- Capitalization is completely ignored.
- 5. Duplicate Words:
- Duplicate words are most often ignored and could be identified by crawlers and indexing services as KEYWORD SPAM. This can lead to your website being skipped or blocked by the service in the future.
<meta name=”keywords” content=”sem, search engine marketing, seo, search engine optimization, sri, search rank improvement, search results” />
<meta name=”keywords” content=”$em, $earch engine marketing, $eo, $earch engine optimization, $ri, $earch rank improvement, $earch results” />
In this example, I used the $ to replace the “s” just to show you how some people use symbols to represent letters. Search Engines want letters.
<meta name=”keywords” content=”search engine marketing, search engine, search marketing, search, engine, marketing, search engine optimization, search engine, search optimization, search, engine, optimization” />
In this example, the word “search” is repeated over and over.
In general, the five guidelines (above) will help you get all there is to get, from the Keywords Meta Tag.
If you need help with your website, contact me over on https://bamajr.com/; my business’ website.