Google is constantly tweaking its search algorithm, in an effort to provide relevant results to end users. However, in the last several weeks, more and more webspam has been noticed in Google’s search results.
…webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines.
Today, Matt Cutts wrote an article titled Algorithm change launched, on his personal blog. In it he says:
The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.
This newly modified algorithm reinforces the importance of original content, when considering a website’s current search rank. Simply put, Google Search gives Original Content the nod over Webspam.
Too often, Search Engine Optimization (SEO) is thought to be the quick answer, when a website isn’t ranking high enough on Search Engine Results Pages (SERP). However, this thought process is seriously flawed and unrealistic.
Just think about this for a minute. Is it realistic to think, a website trending near the bottom 10%, of 2,000,000 search results, can reach and maintain first page visibility, in a matter of hours?
Websites reaching first page visibility, in a matter of hours, will fall to the bottom again, in the same amount of time. They simply can’t maintain their newly found, “first page” popularity, because there is no substance to the website’s content.
Optimizing anything always sounds good and I’m not saying SEO isn’t important. However, a website’s content and code can only be optimized so much. After content and code optimization, SERP is largely impacted by Web Presence. I recently wrote Understanding Web Presence; an article about – well, you know.
The “first page” of SERP is NOT a promise any company can keep.
Think about this. If a company doesn’t have access to your website’s content nor code, how can they optimize anything? What are they going to optimize?
A promise like this, should be an immediate red flag that the company is a sham and their service is a scam.
Improving a website’s position on SERP takes time. Evaluating a website’s content and code can be a grueling task. It can take days, or weeks (even months on large websites), just to finish the evaluation process. Once the entire website has been evaluated, changes (optimization) have to be made.
Here are some things to remember:
- You have no impact on Google’s Search Algorithm, so trying to get your website to the top of SERP will be a gradual process. Any company that tells you otherwise is lying.
- Don’t worry if your website falls in rank from time to time. Think big picture and how it does over 6 months, 12 months and longer.
- Don’t worry about your website reaching first page visibility, in a matter of hours. If it does, it will certainly fall to the bottom again.
- Don’t fall for SEO scams. SEO should always start with a full evaluation of your website’s content and code. Results should be provided to you in writing. You should always have the option of making necessary changes yourself.
If you need help with SEO, SERP or your website in general, contact me over on https://bamajr.com/; my business’ website.