Creating a website is a great start. However, to launch a successful online business, a website is not enough. You need Web Presence!
A website is just one piece; one internet location (I.E. a URL such as https://bamajr.com/). The internet is a global community, and if you want your online business to be successful, you must diversify among many internet locations.
To reach as many people as possible, you need business accounts on Facebook, MySpace, Twitter, and other online communities and directories. Each account you create, provides an additional internet location; each with links back to your primary website.
This is “Building Web Presence”
Wikipedia seems to think Web Presence and a Digital Footprint is the same thing; defining “Digital Footprint” as:
..a trail left by an entity’s interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors.
I am not a huge fan of Wikipedia, but their definition of Digital Footprint seems to be pretty accurate. Though, I do not think Web Presence is the same thing as Digital Footprint. In my mind, Web Presence is a part of a Digital Footprint.
I would define Web Presence as the number of internet locations where information about a specific brand, company, entity or individual can be located (This could also be applied to products and/or services).
To illustrate this definition, do a Google Search for Bamajr.
Think of “Bamajr” as a brand, company, entity or individual. The results of Google search, for “Bamajr” (the brand, company, entity or individual), would be Web Presence of Bamajr.
The Digital Footprint of Bamajr would be much larger. If you took the Web Presence of Bamajr and added all the information from online interactions, transactions and usages, you would get Bamajr’s Digital Footprint.
To illustrate the Digital Footprint of Bamajr, think Web Presence, plus Online Banking, plus Online Shopping, plus Online Music, plus Online TV, plus Browsing History (and others). All Bamajr’s online interactions, transactions and usages, may not be visible and may not necessarily have anything to do with the contained on the primary business website.
I think it is important to understand this differentiation. In fact, understanding Web Presence may be as important as understanding SEO. How better to improve visibility on Search Engine Results Pages (SERP), than to have information published at many different internet locations?
That is kind of the point. Right?
If you need help building or understanding Web Presence, contact me over on https://bamajr.com/; my business’ website.