Today, The Next Web (TNW) author Brad McCarty published an article, Is LinkedIn Checking Out. If you haven’t read the article, you should.
“We were given the idea that we could connect with former co-workers, bosses and friends, and then by providing career information about one another, we’d have the best possible way to acquire recommendations that we could use to further our paths.
Sadly, it has never come to fruition in the way that it should have. LinkedIn, to this day, has a number of problems that 70 million users and $103 million in funding haven’t been able to fight off. These problems, coupled with a somewhat rising global economic outlook have set LinkedIn into a death spiral that doesn’t seem to be ending anytime soon.”
To me, the answer is easy. YES, LinkedIn has Checked Out!
Besides issues discussed by Brad McCarty, I think the LinkedIn platform is antiquated, dilapidated and cumbersome.
Issue 1: HTML or Short-tags can’t be used.
LinkedIn only allows resumes to be uploaded in .HTML, .PDF or .DOC file formats. So, if you want your LinkedIn resume to resemble your printed resume and other online resumes, you are out of luck.
As it stands now, I can go from one HTML website to another, one WordPress website to another, and to any other CMS platform, while keeping my resume the same. Why can’t I do this in LinkedIn?
Issue 2: Messaging.
Being forced to upgrade to a paid version of LinkedIn to use messaging is ridiculous. All the most popular social platforms have FREE messaging between everyone. Why does LinkedIn think it is best to charge for this service?
Issue 3: The LinkedIn user interface is terrible.
When it comes to usability, compare how simple it is to use Facebook, MySpace and Twitter to the complicated structure of LinkedIn. Even a simple task, like updating your resume or profile information, is made overly complicated in the LinkedIn platform.
I rarely use LinkedIn. Sure I log in from time to time to update my information, but even then, I don’t remember the last time I did that. To me, the only feature keeping my LinkedIn account open, is the ability to connect to LinkedIn, from external applications.
LinkedIn is an example of how an over-hyped .com dies when a poor user interface is backed by a weak business model, weak management and even weaker developers. LinkedIn will continue to waste away, until it is sold off or bankruptcy is filed. If they don’t make a significant overhaul of their user interface, one or the other is eminent!
Billion Dollar Idea for LinkedIn:
Utilize Facebook and Twitter, by creating a Resume Application, to be used within their superior platforms. Oh, and if I see this happen, I will come looking for my royalty!